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Philip Marlowe 47-06-17 (001) Red Wind (HQ)


THE ADVENTURES OF PHILIP MARLOWE - NBC produced Phillip Marlowe as a summer replacement series for the Bob Hope Show. It featured several adaptations of Chandler short stories, but was considered too talky and slow-moving. Erle Stanley Gardner, in a letter to Chandler, confided he found it all rather difficult to follow. But the CBS series, THE ADVENTURES OF PHILIP MARLOWE, that followed the next year, really clicked. After a three episode trial run on THE PEPSODENT PROGRAM in September of 1947 with Van Hefflin in the title role, THE ADVENTURES OF PHILIP MARLOWE premiered as a weekly series on September 26, 1948. It was well-produced, less introspective than the books or the previous series on NBC, but it had a secret weapon. Gerald Mohr excelled as Marlowe, and his snappy delivery, coupled with well-written stories and intriguing characters makes for entertaining listening. By 1949 the show was pulling the biggest audience on American radio, with a rating of 10.3 million listeners.In 1950, Radio and Television Life Magazine named Gerald Mohr as the Best Male Actor on radio.



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